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Collect emails on the
Internet and use these emails for marketing purposes on-line may, under certain
conditions, not a legal activity in some countries. The use of MailWalker and
InstantWalker is therefore subject to a number of good practices and knowledge
of legal constraints.
This article can be used as a basis for organizing
your collection so you can respect the laws in your country.
MailWalker and InstantWalker are extremely powerful
tools that allow you to collect large amounts of adressess. Nevertheless the
interest of MailWalker and InstantWalker does not lie in the quantitative aspect
of their results but in the more qualitative and more focused than those
provided by its competitors.
By developing tools, we have always kept in
mind - and this is the case for the future - the quality and selectivity should
be addresses from our main objective. And we have already achieved this great
goal MailWalker and InstantWalker offer a very large number of options and
settings you can make a very precise targeting at the creation of your file.
If you want to be a "blind" with a maximum address, go your way:
MailWalker and InstantWalker are not meant to spammers!
MailWalker and
InstantWalker have been designed for those of you who want to be very small
files targeted. The advantage of this approach is that you are almost certain to
reach an attentive audience to the content of your mailing: you make a good
conversion rate and you reduce the risk of being perceived as a spammer.
Unfortunately, the selectivity of our software is not enough for you to
be blameless in the eyes of the law. We provide a tool that you can not collect
any address but this does not fault when it does not even do it responsibly and
respectfully.
To see a little clearer on the collection of addresses, I
propose to discuss the really sensitive operation:
Collecting addresses
Collect addresses for the sake of doing so and
without intent to use or deal in the future (without any store at any time or in
any way) is a completely legal regardless of how the present . But this is just
a figure of rhetorical style: when you collect addresses is to do something.
That is why we speak here of collecting addresses in its acceptance "collection
of addresses with the intent to use them in one way or another."
According to the legislation in force in your country this collection,
via the software MailWalker or InstantWalker, may be regarded as unfair and / or
illegal. In the case of France, for example, collect nominative mails (see next
section) and non-professional mails with a collector such as MailWalker
prohibited.
But thanks to MailWalker and InstantWalker, you can collect
addresses that do not fall into this category. Both tools are equipped with
several features and options to targeting and selectivity at the maximum
collection of mail, it is imperative to fully understand them before using them.
Feel free to experiment on setting small amounts of data to be sure you know the
full range of parameters.
Store and use addresses
Store addresses, whatever form and media, can often be equated to the storage of
personal data. For example, in
France, the CNIL defines the concept of personal data:
Constitutes personal
data information on an identified or which can be identified, directly or
indirectly, by reference to an identification number or to one or more elements
to it. [Act No. 78-17 - Article
2]
A personal email address is totally with this
definition. Address a generic type contact@company.com, however, does not fall into this
category.
Thus, depending on your country, although the storage and use of addresses is
not collected in the fields of activity MailWalker or InstantWalker, we
recommend you to take all necessary measures to ensure the legality of such
storage and processing of these data potentially of a personal nature.
To take the example of France, you have to make a statement in this
file and its processing to the CNIL in most cases, and an application for leave
in very rare cases.
Furthermore, in the scenario above - the most
often been - and still in France, you must obtain prior authorization for the
marketing by mail. However,
deciding on the interpretation of the law on confidence in the digital economy,
the CNIL concluded at its meeting on 17 February 2005, that:
"Individuals can be explored by e-mail to the e-mail
address without their prior consent, if the message is sent for
the function they perform in public or private organization that
has assigned that address"...
Conclusion
Keep in mind that you must
use MailWalker and InstantWalker with respect to the recipients of your emailing
campaigns. Do not use these tools with the intent to collect addresses for spam.
And whatever your goal campaign emailing be sure to comply with the law.
NB: This article is not
legal analysis but simply food for thought for you to develop your collection of
emails. In any case it can not replace the laws in your country or state.
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